As a value-adde ProAV Distributor, we play a vital role in keeping the lines between manufacturers and users operating smoothly. We constantly try to expedite response times, enhance a company's reach and even create value-added packages. We offer an immense networking potential. Because we represent multiple ProAV products and companies, we can bundle together different brands and at the same time provide partners with complete end-to-end solutions. If a partner needs a DSP, we can also provide the suitable microphones, amplifiers, speakers, and cables and thereby provide a full system. The user's buying process is streamlined, and costs are often lowered, as well.
It is crucial today to be able to respond to customers quickly and in real time. Because we have localized presence, we can typically offer a faster response. We help improve the speed with which manufacturers can respond to partner and customer demands by maintaining adequate local inventory as well as technical sales people. We do not see ourselves merely as the middlemen in the distribution chain. We at times work so closely with the partners that we can actually help drive sales, not just deliver the product. We are able to solve problems, as well as identify market trends and pass this information back to the manufacturer. In many ways, we are their eyes and ears to the industry and their customers.
One of our important tasks is managing inventory - which involves taking decisions on the quantity of inventory to be placed at different stages so that a desired customer service level is achieved and that too at minimum cost. It is also our role to manage storage and to ensure that the right products are delivered to the right location on time and at a good cost. This involves control over transportation, stock control, warehousing and monitoring the flow of goods. Quite often we find that end customers issue orders to our partners with very little time to spare and stringent deadlines. This makes both inventory management and logistics crucial aspects of our business.